AI visibility
Get found and recommended by ChatGPT, Google AI and other answer engines.
Independent digital practice · New Zealand
Practical web systems, built to be seen by AI.
Lucence helps small businesses get found in AI search, from ChatGPT and Google AI to the answer engines coming next, while untangling the technical issues quietly holding back growth.
What I help with
Clear, practical support across visibility, websites and workflows.
Website improvements
Pages, forms and journeys that feel usable and work reliably.
Workflow automation
Connect tools and streamline the repetitive manual work.
How I work
Calm, direct, and grounded in real-world constraints.
The aim isn't to add complexity for its own sake. It's to make things clearer, easier to manage, and better aligned with the work that actually needs to get done.
01
Clear scoping
Start with what matters most and avoid expanding the problem unnecessarily.
02
Practical solutions
Favour sensible, maintainable decisions over hype, unnecessary tooling, or complexity theatre.
03
Independent contribution
Comfortable working directly, or alongside existing developers, designers, and stakeholders.
04
Useful outcomes
The goal isn't impressive documentation. The goal is a better result.
Good fit
Best suited to businesses that need practical help, not theatre.
A website or workflow that's mostly working, but causing friction.
A founder or owner who needs a technical bridge between idea and implementation.
A team that needs help diagnosing a problem before committing to a larger build.
An organisation after measured, thoughtful support rather than inflated promises.
Selected work
A real result, measured in the open.
From 44 to 88 — "Highly Visible to AI"
We applied our own AI-visibility approach to lucence.co and measured exactly what it moved: unblocking AI crawlers, adding an AI-readable layer (llms.txt, sitemap), and fixing structured data. The score went from 44/100 ("Mostly Hidden from AI") to 88/100 ("Highly Visible to AI") across two re-checks — the same approach used for clients.
Availability
Open to selected freelance, project-based, and advisory work.
If you need a second pair of eyes on a website, workflow, technical issue, or digital idea, Lucence is open to the right conversations.
Email hello@lucence.co · Based in New Zealand · Available remotely
Start here
Tell me what needs attention.
Share the useful context: what you are trying to improve, what is not working, and whether this is about AI visibility, a website, or a workflow.