Case study

From 44 to 88: making our own site visible to AI

We applied our own AI visibility approach to lucence.co — and measured exactly what it moved. Here's the honest before and after.

The starting point

44/100 — "Mostly Hidden from AI"

When we ran an AI visibility audit on lucence.co, it scored 44 out of 100 — "Mostly Hidden from AI." AI crawlers from ChatGPT, Claude and Perplexity were being turned away at the door, the site had none of the structure AI tools look for, and there was nothing for an AI to confidently cite about what we do.

What we did

Straightforward, well-understood groundwork — no tricks

1

Unblocked AI crawlers

At the CDN edge, where they were being silently refused.

2

Switched robots.txt to a content-signals policy

That welcomes AI search instead of blocking it.

3

Added the AI-readable layer

llms.txt and llms-full.txt — a plain-language guide to the business for AI tools — plus a sitemap.

4

Added structured data

Schema, a canonical URL, and a proper social share image, so AI can correctly identify and categorise the business.

The result

44 → 83 → 88 ("Highly Visible to AI")

44 83 88

AI visibility score on lucence.co, across two re-checks after the work.

What AI checksBeforeAfter
Can AI crawlers reach the site25/100100/100
AI infrastructure (llms.txt, sitemap, robots)15/100100/100
Metadata & schema54/10085/100

AI assistants can now read the site, summarise what we do, and find the right pages — where before, they couldn't.

The honest part

This is the same approach we apply for clients, and we'd rather be straight with you than oversell it: getting the technical score up is fast and reliable. Being actively recommended by AI for competitive searches is an ongoing, earned process — it builds as real proof, reviews and mentions accumulate. We measure it openly and tell you where you actually stand.

Want the same for your business?

We'll show you how AI search currently sees your site, fix what's blocking it, and measure the change openly.